Selected work · B2B Tech · Ad Tech
Three programs.
One playbook.
Pipeline-measured content for B2B tech companies with skeptical buyers, small teams, and outsized ambitions.
01
Mobile Heroes: community as flagship pipeline engine
A peer-led community program that graduated from a side-of-desk microsite into the main nav — and became the highest-converting content surface in the company.
$700M
Influenced revenue
02
Category mindshare from a standing start
Built the content program from zero. Launched a flagship quarterly research report that won the CMI award and earned tier-1 press in Forbes, TechCrunch, and VentureBeat.
$127M
Marketing-influenced pipeline · CMI award
03
SME-led editorial. Three straight years of YoY growth
Rebuilt a drifted blog around subject-matter experts. Earned #1 Google rankings for competitive terms and three consecutive years of organic audience growth.
#1
Google rankings · 3-year YoY growth