World-class B2B content operator.

The short version.

12+ years running B2B content programs for companies most people outside ad tech don’t know — Moloco, Liftoff, Digital Turbine, LoopMe— and a few acquisitions and one merger along the way. I’ve built three content engines from the ground up and rebuilt one that had drifted. All four were measured the same way: influenced pipeline.

The content I ship has three things in common. It names sources. It cites numbers. And it assumes the reader has a Slack DM from their boss asking where the plan is. (SJSU journalism degree — the editorial instincts come from somewhere.)

Marketers smell BS. No one cares what the marketer says. They care what peers say.

That’s the thesis, and everything I build follows from it. Community programs that feature practitioners by name. Research reports built on first-party data, not scraped surveys. Editorial that answers a real question a buyer is paid to solve — in under 20 minutes of their time.

I’m looking for my next role: Director of Content or Senior Content Marketing lead at a B2B tech, ad tech, or infrastructure/AI company with a skeptical buyer and a sales motion that needs content to punch above its headcount.