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Content Strategy
Developed award-winning content programs, earning a Content Marketing Institute award and $1B+ in influenced pipeline.
B2B Technology · Ad Tech · Content Marketing
Scott
Reyburn
12+ years building pipeline-attributed content programs for B2B tech and ad tech companies. CMI award. Forbes / TechCrunch / VentureBeat. Measured by pipeline, not pageviews.
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Highlighted skills
What I’m best at
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Editorial Leadership
Built and managed editorial teams, freelance networks, and agency partners to publish at scale without sacrificing quality.
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AI-Enabled Production
Built AI-assisted content workflows — 30% faster drafts, 50% fewer revision cycles — without sacrificing editorial quality.
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SEO & Analytics
#1 Google rankings for priority terms. Three straight years of YoY organic traffic growth. Measured by pipeline velocity, not pageviews.
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GTM & Enablement
Partnered with sales, product, and leadership to shape GTM narratives, launch campaigns, and build sales enablement that closes deals.
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Experience
12+ years · B2B tech · Ad tech
2025Apr — Sep
Sr. Content Marketing Manager (Contract)
Moloco
AI-powered programmatic ad platform — mobile apps, commerce media, streaming.
- Owned flagship market report, shaping Moloco’s narrative vs. Google and Meta.
- Produced 12+ customer case studies for Fanatics, LG, and Trade Republic — packaging proof points for evaluation-stage deals.
- Coordinated with product and sales to develop thought-leadership and executive POV content.
- Built AI-enabled content workflows — 30% faster drafts, 50% fewer revision cycles.
2020 — 2024Sep — Nov
Content Marketing Lead · Sr. Content Marketing Manager
Liftoff Mobile
AI-powered mobile app user acquisition and monetization platform.
- Developed a data-driven content program that generated 3,000+ MQLs and accounted for 53% of total pipeline.
- Grew the blog to 100K+ engaged readers and 1.3M+ annual sessions.
- Co-led Mobile Heroes community program — $700M in influenced revenue — through four acquisitions and a merger.
- Managed global editorial operations, standardized workflows, and a redesigned website with 1M+ annual visits.
2017 — 2020Jan — Jun
Director, Content Marketing
Digital Turbine
Public (NASDAQ: APPS) mobile growth and monetization platform.
- Built SME-led content strategy, earning #1 Google rankings for priority terms and influencing pipeline.
- Hired the first content marketing manager; managed freelance writers and agency partners.
- Redesigned the blog from scratch — surpassed organic traffic growth goals YoY for 3 consecutive years.
- Shaped GTM narratives for major product launches with sales, product, and leadership.
2014 — 2016Sep — Dec
Sr. Content Marketing Manager · Content Marketing Manager
LoopMe
AI-driven brand advertising platform for mobile and connected TV.
- Built the content program from zero — earned a Content Marketing Institute award.
- Launched a flagship quarterly research report; earned organic press in Forbes, TechCrunch, VentureBeat.
- Expanded into product marketing — sales enablement that increased marketing-influenced pipeline by $127M.
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Additional skills
Toolbox
B2B Content MarketingEditorial LeadershipContent StrategyStrategic StorytellingWriting & EditingSEODigital MarketingData StorytellingData AnalysisCommunity MarketingAI WorkflowsContext EngineeringABMProduct MarketingSales EnablementStakeholder ManagementGTM CommsEmail MarketingSocial MediaWebinarsWeb ProductionWeb CopywritingCase StudiesProduct LaunchesShort-Form VideoVideo EditingProject Management
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Software
Daily drivers
Claude
Claude Code
ChatGPT
HubSpot
Notion
WordPress
Google Analytics
Search Console
Salesforce
Asana
Canva
CapCut
Zoom
Slack
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Education
San Jose, CA
San Jose State University
Journalism
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Licenses & certifications
Claude Code 101
Anthropic
Claude 101
Anthropic